EMPIRE ATHLETE SPONSORSHIP PROGRAM
Welcome to the EMPIRE ATTIRE Sponsorship program. You have been hand selected to represent one of the fastest growing fitness fashion brands in the world. Empire Attire is a brand that aims to redefine fitness fashion. It demonstrates a combination of power, innovation and style, through its ever-expanding social media presence and vision. To be the best.
We are a team of the top fitness and fashion influencers who strive to be at the top of their game, leading the industry by example. We strive to help others reach their own full potential and build their own empires.
WHAT DOES IT TAKE TO BE AN EMPIRE ATHLETE?
BELIEF AND COMMITMENT
We want visionary’s & leaders - people who are willing to do what it takes and want it the most! You need to share our vision, be driven, be committed, but most importantly you need to believe in yourself and what the brand represents.
WHAT ARE THE BENEFITS?
- EXPOSURE AND SUPPORT – Being an EMPIRE Athlete will give you exposure to the fitness and fashion industries. We re-post the best content from our top athletes on our Instagram pages including our athletes page set up purely for you, helping you grow your profile faster. Exposure is offered through our website, social media platforms (Instagram, Twitter, Facebook, Email Campaigns and Facebook Adverts), and other various marketing campaigns which run continuously year-round. You will also be provided with products as well as photos and/or videos from any EMPIRE shoots you are asked to attend.
We have three Instagram accounts; Empire Athletes (@Empire_Attire_Athletes), Empire Women (@Empire_Attire_Woman) and Empire Attire (@Empire_Attire_). We aim to repost our athletes across all pages. The better your posts, the higher chance you will be featured.
- TRAVEL – We look to take a selection of EMPIRE Athletes to fitness and fashion expos across the globe. All expenses will be paid and plenty of notice will be provided leading up to events.
- CONTENT CREATION – We are always working on new products and fresh faces for the brand. For this reason, we always need new content and the first place we look is our list of athletes. If you are demonstrating strong content on your social media with quality images you could be selected to join photo and/or video shoots. You may also be provided with a budget if you have your own preferred photographer and we feel we can trust you to create content for us without supervision.
- REWARD – As an Empire Athlete you will also be rewarded generously. There are four main levels that we offer. Levelling up will be determined by your engagement on our Empire posts & the brand in general, quality/frequency of your own posts/stories, your ongoing look/values to meet the brands and social media influence. Typically, the levels are as follows:
LEVEL 1: 20% discount on the entire EMPIRE Attire range EVERY month.
LEVEL 2: A £50 monthly clothing allowance, in addition to 20% discount on additional clothing over your allowance.
LEVEL 3: A £200 monthly clothing allowance, in addition to 20% discount on additional clothing over your allowance.
LEVEL 4: A paid monthly wage, plus monthly clothing allowance. The amount of income paid each month will depend on your profile, content, engagement and online influence.
You will start on LEVEL 1, based on what we know about you right now, which is clear potential. The program is treated like a relationship, we grow together and it blossoms as the commitment is shown.
We actively encourage progression through the levels as we want all of our athletes to become paid EMPIRE Athletes! If you invest in the brand and help it grow, we will invest in you and help you grow. It really is that simple. We are a TEAM.
The program receives a lot of interest across the globe so we are careful with who we recruit and we only want to invest in the right people who chose to invest in us.
We want you to become the best in the industry, to grow with us, and have the potential to earn a great income whilst doing so. The only person holding you back is you!
EVERY month all athletes will receive a monthly Athlete Newsletter which will cover the following:
- Keep you updated on important developments with the Brand (which Athletes are always first to hear about).
- You will also receive your new monthly discount code to expand your empire wardrobe and content should you want to.
- Each month a female and male Athlete will be announced as the Empire Athlete of the month, winning a free item of their choice!
WHAT IS EXPECTED OF YOU?
- ENGAGEMENT – All athletes should post across one of their social media accounts once a week (Instagram, Twitter and Facebook). These posts should remain permanently on your profile excluding stories of course. We like to see posts a few times a week on your Snapchat and Instagram stories – we look to repost these as much as we can! Interaction and engagement are key to growing and becoming more successful. We expect you to interact with the brand as much as possible by commenting and liking on all our posts, along with sharing stories. Together we all grow.
- QUALITY – We expect posts and content to always be posted to the best of your ability. Always attempt to portray the brands image incorporating quality captions.
- REPRESENTATION – We are not like other brands. We DO NOT want our athletes to push the brand too hard, with hard sales tactics. We want them to OWN the brand, with meaningful captions showing that our products serve a purpose i.e a tool in their success. We believe our clothes speak for themselves. Your posts and engagement with our page will do the talking and we will assess them accordingly! We are a premium brand at the top of the game. We want your followers to WANT to wear the brand. It does not need to be sold to them. Just make sure we are always tagged in your photos and mentioned in the caption.
- AVAILABILITY – As mentioned above from time to time we will hand pick certain Athletes to attend photo/video shoots and attend expos, both in the UK and overseas. All expenses will be paid, along with plenty of notice provided. We will always make our selection from the Empire Athletes that have demonstrated the greatest engagement and quality whilst representing the brand, regardless of their following. However, this is not mandatory and purely optional should our athletes wish to be involved.
- How long is my sponsorship? Typically, we initially take new athletes on a three-month arrangement. However, following the initial three months we will then review your profile and contribution to the brand and let you know if we wish to cease our relationship. The arrangement can be terminated by either party at a months’ notice. If for any reason we feel you are misrepresenting the brand, portraying a negative image, or are not fulfilling your obligations laid out above we will provide you with an initial warning and then further misconduct will result in you being stripped of your EMPIRE Athlete status and all associated benefits.
- How will I get paid if I’m on a ‘Level 4’ paid sponsorship? Payments to all EMPIRE Athletes are currently made on the 5th of every month once we have had a chance to analyse the interaction and engagement from the previous month. We will make payment via PayPal, however bank transfer is also possible but not ideal.
- How do I move up levels? There are four main levels that we offer. The one you are assigned too has been determined by your current following, engagement levels, physique and online persona. Further, as each week passes, we will be monitoring your posts (captions and photos) and will assess them on quality/frequency. In short, the better your posts and engagement are the higher the level and reward you will be on. Everyone has their own strengths and weaknesses, so we assess everyone individually. If you do the right things you WILL be rewarded.